Compelling, imaginative and unique, Perry Gladstone's presentations The Currency of Culture and Being Youth Culture offer exciting stories, lessons and observations from the life of an adventuresome Canadian entrepreneur and professional Catalyst.

The Currency of Culture
Of all the tools in the drawer, story is the most valuable. It sets the tone, open doors and, of course, stories sell. Like Washington and the Cherry Tree, it is story that defines our cultures, influences their members and keeps them alive. Story is the currency of culture.

Gleaned from the on-going journey of a charismatic entrepreneur, filmmaker, and strategist, The Currency of Culture imparts compelling stories of grassroots development, international business and the unique considerations, opportunities and pitfalls when doing business with different cultures.

Rich in adventure and experience The Currency of Culture also cites lessons in the consolidation and commoditization of specialty industry, brand positioning and the pitfalls of mergers and acquisition.

Being Youth Culture
When it comes to cool, young people have the best bullshit detectors. They know what they believe and don't need anyone from outside their tribe to tell them what's what.

As a result propagation of cultural practice within the tribe is an unspoken duty- a primary function of both member and the tribe itself. When the group or individual sees a concept as an expression of itself breakthrough results take place.

To enable this process is to create opportunity...

Perry Gladstone is the founder of six successful youth-culture businesses including Fishlips Skateboards, Vehicle Magazine, and Limited Snowboards Inc. His expertise in the youth markets of Europe, Asia and the Americas made him a key player in the action sports industry.

In Being Youth Culture Perry explains the inner process of tribal communications and the considerations for influencing trend acquisition with today’s youth.